Social Media Booster

 Designate an experienced content creator. Just like there should be one (maybe two) people managing your other social media accounts, there should only be one or two people managing your Instagram account. If possible, choose someone with experience on the platform who will "get" it — and be sure they stay updated on all new features Instagram has to offer from Reels to IGTV. If you work for a large organization, you might find that a lot of people want a say in what's posted. That's when an organized request or guidelines document comes in handy. This document should inform people how to request a post on your Instagram account, when, the value of the post, and why. 3. Follow photography and editing best practices. On Instagram, post quality matters. A lot. Your Twitter followers might forgive a few bad tweets, but a bad photo on Instagram is a big no-no. Fortunately, you don't have to take a photography course to be a good Instagram poster — nor do you have to practice for weeks before you start. But you should get familiar with basic photography tips and photo editing apps. Photography Best Practices Since Instagram is a mobile app, chances are, some content you post to Instagram will be taken on your mobile device. That's expected.

  If your budget allows, consider investing in professional photography for your Instagram photos, as that will elevate your profile. Otherwise, a smartphone and a few editing apps will do. Focus on one subject at a time. Embrace negative space. Find interesting perspectives. Look for symmetry. Capture small details. Make your followers laugh. Edit photos before you post. Instagram has some basic editing capabilities, but oftentimes, they aren't adequate to make visuals really great. Most of your photos should go through at least one or two photo editing apps on your mobile phone before you open them on Instagram. Additionally, consider creating a cohesive Instagram theme across your feed, so anyone visiting your account for the first time can get a sense of your brand. example of consistent instagram profile theme from byrdconsults instagram that helps to gain 1000 instagram followers

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 Adhere to a regular posting schedule. Once you've created and optimized your profile, have someone managing it, and have your creative assets ready, it's time to start posting. It's a good idea to have a solid number of great posts up – maybe 15 or so – before you start engaging people and working down this list. That way, when people visit your profile, they'll see a full screen of photos and will know you'll post great content regularly. To start posting on Instagram, download this social media content calendar template first and plan out your posts. It's best to build a backlog of content ready a few days or weeks ahead of the publishing date. This will ensure you always have content during holidays, vacations, and even creative blocks. Keep your target persona in mind as you plan out your posting schedule, as that can drastically impact your posting timing and frequency – especially if you're targeting an audience in a different time zone. (Download this free template for creating buyer personas if you don't have a few already.) Optimizing your schedule for your specific audience might take time and experimentation.

 Experiment with these times and days to see what works with your audience. You may find that your target users are most active and engaged at different times. Allow outside contributors to curate your content. Although it's best to have only one or two people manning your account, one or two people can't be everywhere at once taking photos. What about that fun sushi night the engineers had last night? Or the event your head of sales spoke at earlier this week? There's a whole breadth of content you'll want to post to Instagram, and more often than not, one person won't be able to keep track of it all. One solution? Create a system where you can curate photos and content from members of your team. There are a few ways to do this. The first option is to create a specific email address for employees to send their photos, short videos, memes, hyper-lapses, and so on. Encourage people to add a descriptive subject line so you can easily sort through the content they're sending. While this doesn't seem like the smoothest way to curate photos, it's actually the easiest for the people sending you photos — and the easier you can make it for them to send content, the more content you'll get.

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 If your team shares a Box or Dropbox account, you could also create a shared folder where people can automatically drop their photos and videos. Use a consistent, platform-specific brand voice. Photos and videos might be the most important part of your Instagram posts, but captions, comments, and other text should never be an afterthought. If you're managing a channel for a brand or have more than one Instagram manager, consider developing a consistent voice that humanizes your brand. This shows potential followers that you are credible and relatable, rather than formal or intimidating. When developing a voice, you should keep the platform and your audience in mind. For example, many influencers and prominent accounts on Instagram have a very casual voice and style but remain professional and on-brand. Once you've got your voice down, make sure it stays consistent and natural in your captions, comments, messages, and your bio.

  Write engaging, shareable captions. Captions are an essential part of your post — the icing on the cake if you will. Consistently great captions can do wonders for humanizing your brand, winning over followers, and making your content more shareable — thereby giving you more exposure. Here are a few things you might see in a winning Instagram caption: Clever or witty comments Calls to action Relevant emojis Hashtags Clever or Witty Comments Some brands and influencers have used clever or witty captions, or even audience-appropriate jokes to further humanize themselves on Instagram. My colleague Kelly Hendrickson, HubSpot's social media team manager, says that she loves Netflix's account and sub-accounts, particularly because of the post captions. "They have such a clear brand voice, and you laugh along with them. They're in on the joke, just like one of your friends," she says. example of instagram business account like netflix using clever or witty comments to gain followers on instagram Netflix's voice is casual, trendy, and humorous while still staying on brand. In the post above, the caption is funny, authentic, and relatable. Who hasn't flipped through a friend's Instagram Story with the hope that you'll be featured?

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